COACHBUILT x WILLIAMS RACING

The success of the FW18 defined an entire era of racing. Coachbuilt created an exclusive whisky to celebrate this iconic car. I was asked to design all aspects of this collaboration, from logos and packaging through to the website.

Packaging Design & Branding
The tube and label both needed to capture the nostalgia of the iconic FW18 racing livery, whilst staying true to the existing Coachbuilt brand identity.
Competitive Analysis
Visual Research
Idea Development
Design Evolution
Final Tube Design
Final Bottle Label
Press
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